Total Fit

New Balance :

Objectives:
Develop a promotion that allows a retail associate to interact with a customer. CFA produced a fun and engaging game card that gave the consumer and associate a chance to both win great prizes.

Mechanics:
Store associates gave a consumer a game card each time they tried on a pair of New Balance sneakers. The consumer and the associate both had a chance to win cash prizes. All game cards had a rebate offer.

Prizes:
$50,000 Cash, trip to X Games and thousands of music downloads.