Easy to Use, Easy to Win!

Avery:

Objectives:
Develop a promotion that forces a consumer to interact with a new product. Produce a fun and engaging online instant win sweepstakes as well as force consumers to use the clients product in a mail-in sweepstakes.

Mechanics:
Postcards were placed on POS displays and clients products were placed next to the postcard. Consumers were asked to use the product in their mail-in entry. Online promotion showed all of the uses of the new Avery product.

Prizes:
Mixed with prizes were Dunkin Donut offers. Redemption was very high and translated to plus sales. 70% of all prizes claimed.